Dubai Production City Community Guide

Dubai Production City, formerly known as the International Media Production Zone (IMPZ), is a mixed-use free zone community in Dubai that brings together media, printing, publishing and packaging businesses alongside a growing residential neighbourhood. Mid- and high-rise apartment towers, retail outlets and walkable internal streets create a practical and affordable environment for professionals and families.

Quick Facts

• Location: Along Sheikh Mohammed Bin Zayed Road (E311), close to Jumeirah Village Circle and Dubai Sports City.
• Type of community: Free zone and freehold area focused on media and production industries.
• Property types: Primarily apartments from studios to 3-bedroom layouts, with both ready and off-plan projects.
• Ideal for: Media professionals, young couples, mid-income families and investors seeking strong rental demand.

Location & Connectivity

Strategically positioned off Sheikh Mohammed Bin Zayed Road, Dubai Production City offers easy access to major residential and commercial hubs across Dubai. Residents can reach Dubai Marina, JBR and other coastal destinations in around 20–25 minutes by car, while Business Bay and Downtown Dubai are typically about 25–30 minutes away, depending on traffic.

There is no dedicated Metro station within the community; most residents rely on RTA buses, ride-hailing services and private cars. This is balanced by convenient access to nearby hubs and to Al Maktoum International Airport in Dubai South.

Lifestyle & Community

Life in Dubai Production City is shaped by its blend of commercial and residential spaces. By day, office buildings host media and production companies; by evening, the area feels like a compact neighbourhood, with people walking to supermarkets, cafés and community parks.

Shared swimming pools, gyms, landscaped courtyards and jogging paths are common features in many residential developments, making it easy to stay active without leaving the community. The atmosphere is more relaxed and budget-friendly compared to central waterfront districts, which appeals to tenants and first-time buyers seeking value.

Properties in Dubai Production City

The property market in Dubai Production City is dominated by apartment buildings, from studio units through to spacious 2 and 3-bedroom homes. The community offers both freehold and leasehold options, attracting owner-occupiers as well as investors looking for competitive entry prices compared to more established districts.

Many projects feature contemporary layouts, open-plan kitchens and balconies overlooking internal courtyards, lakes or the wider skyline. Off-plan developments add further choice, with modern amenities such as rooftop pools, wellness facilities and co-working spaces aimed at professionals in the media and creative industries.

Who Typically Lives Here?

• Media, printing and production professionals who want to live close to work.
• Young couples and singles looking for well-priced apartments with modern facilities.
• Families who prioritise nearby schools, nurseries and everyday convenience.
• Investors targeting steady rental demand and competitive yields.

Amenities & Facilities

Shopping & Daily Essentials

Residents have a choice of supermarkets, minimarts and community retail outlets within or near Dubai Production City. For a larger mall experience, City Centre Me’aisem is just a short drive away, offering a variety of fashion brands, electronics, services and casual dining options in addition to a hypermarket and family entertainment.

Schools & Nurseries

The community is well-positioned for families, with nurseries and schools either within Dubai Production City or in nearby areas such as Jumeirah Village Circle and Al Furjan. Options typically include:

• Nurseries like Kids Kingdom, Chubby Cheeks and other early learning centres.
• International schools offering British and American curricula within a short drive.

Healthcare

Several clinics, dental centres and pharmacies serve the wider area, ensuring that residents have quick access to routine medical care. Larger multi-speciality clinics and hospitals can be reached in neighbouring communities, providing comprehensive healthcare services without lengthy travel times.

Leisure & Nearby Attractions

While Dubai Production City itself is more of a residential and business hub, it sits close to some of Dubai’s most popular leisure attractions:

• Dubai Butterfly Garden: A short drive away, with climate-controlled domes and thousands of butterflies.
• Global Village: A seasonal cultural destination with international pavilions, shopping and shows.
• IMG Worlds of Adventure: One of the world’s largest indoor theme parks, within reasonable driving distance.
• Dubai Sports City & Motor City: Neighbouring areas with sports facilities, golf courses and motorsport attractions.

Business Environment

Dubai Production City was established as a specialised free zone for media and production industries. Businesses in printing, publishing, packaging and related services benefit from dedicated commercial spaces, advanced infrastructure, flexible licensing options and proximity to like-minded companies. This ecosystem has helped attract a cluster of media firms, studios and support services.

The presence of these companies contributes to a steady pool of professionals who both work and, increasingly, live in the community, supporting long-term demand for residential property and retail services.

Pros of Living in Dubai Production City

• More affordable apartment prices compared to central waterfront districts.
• Free zone advantages for business owners and entrepreneurs.
• Modern residential towers with pools, gyms and family-friendly facilities.
• Strategic location close to multiple key communities and major attractions.
• Growing mix of retail, services and dining options within the area.

Is Dubai Production City Right for You?

Choose Dubai Production City if you want a practical, well-connected community with a strong focus on value, where business and residential life overlap. It is particularly suitable for media and creative professionals, first-time buyers, investors seeking solid rental prospects and families who appreciate a quieter setting while still being close to schools, malls and entertainment hubs.